Krungthep Turakij: PACE aims to expand 100 DEAN & DELUCA branches in USA
8 June 2016
Sorapoj Techakraisri, PACE CEO, said that after the acquisition of DEAN & DELUCA, the company continues to build the iconic New York brand through its title sponsorship of a prestigious tournament on the PGA Tour. The newly named “DEAN & DELUCA INVITATIONAL” is held at the Colonial Country Club in Ft. Worth, Texas, which has hosted the PGA Tour Tournament for 70 years. This new brand and marketing strategies leverage the affluent lifestyle and global reach of the PGA Tour to build awareness of the DEAN & DELUCA brand globally.
