Prachachart Turakij: Acquiring global restaurant chains: Expansion strategies of big companies

Prachachart Turakij: Acquiring global restaurant chains: Expansion strategies of big companies

11 December 2014

The high competition of restaurant business which is expected to reach 100,000 million baht is not only limited among the same players but also draw many new comers who are interested to join the competition such as Pace Development that took over Dean & DeLuca from US to respond to lifestyle of its customers. At the same time,Singha and Boonrawd Tradingtook over 4 – 5 Thai restaurants in UK while Sahapat and ATV Holding with Sato Restaurant partner are scheduled toopen new Japanese restaurant. WhileCP recently announced the right of Paul bakery franchise from France which will operate under Bake House Co. Ltd..