Prachachart Turakij: Dean & DeLuca with new direction under PACE
15 June 2015
Sorapoj Techakraisri, CEO of PACE reveals that currently, there are 44 Dean & DeLuca stores in 7 countries around the world, 66% of these stores are licensees which the company gain revenue from royalty fee. After this, PACE plans to expand 300 stores within 3-5 years, mostly in specialty café format which requires lower capital investment while giving operators/ licensees’ flexibility and convenience in terms of operation, as well as less time required for store set up while return on investment is high.