Thai Rath: Sorapoj Techakraisri’s vision for DEAN & DELUCA
28 November, 2015
Sorapoj Techakraisri, CEO of PACE, reveals reasons of the acquisition of DEAN & DELUCA from the American owner that DEAN & DELUCA is operated in a segment that is unique. The business falls between fast-food and high-end F&B segments which is extremely popular and has potential to grow.
With the growth of world middle income population, as well as the brand’s iconic New York status and its solid customer base, D&D has a very high potential to grow both in US and overseas. PACE plans to aggressively expand D&D by focusing on the opening of new US D&D branches in CBD and prime tourist locations targeting high-end consumers including residents, office workers and tourists.
